In the last 18 months, Strata has experienced huge growth. Simon Hambley, CEO of the brand engagement agency offers a toolkit of ideas for driving business development… 

To succeed in today’s sponsorship landscape, brands must embrace authenticity, give back to communities, and deliver immersive experiences, says Set Creative. 

Josh Novick, Vice President of Business Development at the London Convention Bureau, outlines how business tourism is a powerful driver of London's economy, and why the capital is such an attractive destination.

Outsourced Events recently held a webinar where a group of panellists shared strategies, real-time examples and practical advice on securing a positive event legacy.

Immersive event experiences have become a buzzword in the event industry in recent years, but here's how to do them well, says Liz Taylor, MD of the Taylor Lynn Corporation (TLC).

Brands need to offer more than just networking, with a focus on community-building at events, says Steph Cawood, Brand Marketing Manager at First Event.

Aisling Pendlebury, Event Sustainability Consultant at Worlds Better, explains that although the path to sustainability is challenging, it's by no means impossible. 

Delivering immersive events and experiences can develop strong behaviours within your audience. Here are some ways to build trust, loyalty, and engagement through creative brand experiences, says Luke Maton, Digital Marketing Executive at Audience.

Peter Kerwood, a founder of Elevate NewGen, explains how his new mentoring programme is unlocking pathways for underrepresented young talent in events.

Set Creative Directors Natasha Sokulski from Texas and Guy Tremlett of the London chapter discuss what brands can do to get the most out of activations.

Paul Querfurth, Board Director at Strata, explains how M&A is creating a greater diversity of skills within agencies.

Tina Benson, founder and managing director at Team Tactics, explores the role of conference energisers and how organisers can encourage delegate participation.

While active data collection methods involve direct engagement with attendees, passive measurement takes a different approach, Julie Yorke, Senior Director, Delegate Management, BCD Meetings & Events explains.

The key to creating a healthy work environment is through empowerment and inclusivity, says Jennifer Davidson, Founder of Sleek Events.

Matt Grey, Founder of event:decision, discusses the sustainability trends shaping the future of events and how we can continue to move forward.