Using your events to build a strong, thriving community around your brand
Brands need to offer more than just networking, with a focus on community-building at events, says Steph Cawood, Brand Marketing Manager at First Event.
When we seek out human connection, what exactly is it that we’re looking for? Support? Inspiration? Collaboration? All of the above?
For brands that want to meet all of these needs within their audience, they need to do more than just offer networking opportunities. They need to build a thriving community.
Everyone can create a network, but it takes a strategic approach to event planning to build a community.
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