How to cut through the noise and activate your brand successfully
Set Creative Directors Natasha Sokulski from Texas and Guy Tremlett of the London chapter discuss what brands can do to get the most out of activations.
With big-name Texas festival SXSW coming to Shoreditch next year, we're all gearing up for the world's largest creativity and tech festival to hit the UK's doorstep in June 2025.
With this in mind, we have some advice for brands activating or creating experiences, especially at big events, such as festivals.
With very, very few exceptions, most brands expect people to be tight on time. Having simple, streamlined messaging and easy-to-understand experiences is key. Brands should also avoid using tech-for-tech's sake, and make sure any tech-driven experience is highly intuitive.
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