As corporate events professionals work to balance client expectations of sustainability against higher food and beverage prices, the biggest challenges of 2024 are in costs and budgeting.
State Of The Industry
Building an events industry that embraces DEI (diversity, equity and inclusion) is a hot topic these days – so how is the sector actually performing?
We asked corporate event professionals about the strategies they’re using to drive audience engagement – and how these are underpinned by data.
Making events more sustainable is firmly on the agenda for the corporate events industry – even if some acknowledge there is still a long way to go.
When it comes to choosing an event location, corporate events professionals are looking for both value for money, and shared values.
More corporate event professionals than not have seen their budgets decrease this year– but they remain optimistic about the future.
As agencies negotiate the global web of client preferences, a mosaic of trends emerges, showing how appetite for events influences destination choice.
Did you know that 58% of event professionals are finding it challenging to recruit and retain top talent? Or that 40% have seen their event budgets decrease over the past year? These are just a few of the critical insights you'll uncover in the 2024 State of the Industry: Corporate Report.
Download the report – brought to you in partnership with Meet Boston – to delve into the industry's biggest challenges and opportunities. From talent acquisition and budget pressures to sustainability efforts and DE&I initiatives, this report provides actionable data and expert analysis to help you navigate the evolving landscape of corporate events.
Don't miss out on the essential trends and strategies that will define your future.
Agencies share their frustrations with the pitch process, from its use as a benchmarking exercise to clients shamelessly stealing ideas.
As budgets for events remain largely unstable, agencies react to the challenges – and innovations – they are experiencing.
From personalised interactions to immersive content delivery, here’s what event agencies are embracing in technological advancements.
As conversations around environmental responsibility gain traction, here’s what agencies are reporting.
Client budgets, awareness of diverse audiences, and a need to prove ROI are some of the factors changing the way events are run.
A pressing need for personalisation, pressure on demonstrating event value, and the integration
of events and marketing are just a few of the challenges facing planners right now.
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