State of the Industry Corporate Report: The future's biggest challenges
As corporate events professionals work to balance client expectations of sustainability against higher food and beverage prices, the biggest challenges of 2024 are in costs and budgeting.
Sustainability and eco-responsibility rated high for most respondents, along with event technology. But with AI there were mixed messages. According to one respondent: “AI is changing how things are done as we all learn to work with and incorporate it.” But to another: “AI and VR/ AR seem to dominate headlines and wishlists from clients, but with no clear reason behind it. So it feels quite ‘faddy’.”
The escalating costs of F&B have prompted a number of event planners to scale back on this front.
The types of activities and sessions at events are changing. “The request for team-building activities and experiences is constantly increasing and it’s taking over from events where people just want to have a ‘jolly’,” said one respondent.
To access please sign in.
