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"Diversity isn't a fantasy": Nobody's Cafe talks implementing DEI in your events
Nurturing human connection and fostering a sense of belonging are cornerstones of successful event design, explains Nobody's Cafe.
Mini and BMW showcase immersion and sustainability at Goodwood Festival of Speed
Big name automotive brands highlighted their products through interactive and immersive experiences at Goodwood Festival of Speed, with the help of TRO.
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Charlotte Flach Editor, C&IT
Harnessing creativity to build an immersive event experience for delegates
Graham MacVoy, Co-founder of Wake the Tiger, shares the vision behind his mind-bending venue and tips for how event planners can replicate his principles of immersion.
“Experiential allows us to awaken all the senses and for guests to interact with the brand”: The Macallan’s immersive event celebrating 200 years
C&IT spoke to Ruth Wyllie, Global Experiential Lead for The Macallan, about it’s The Heart of the Spirit experience which promotes brand awareness through an experiential event.
Using local knowledge and creative solutions to amplify the TikTok Shop brand
TikTok Shop approached emc3 to create an event to amplify its brand and educate its creators and consumers.
Indeed's hiring fair which found jobs for 600 Ukranian refugees and won a C&IT Award
Worldspan helped Indeed fulfill it's company-wide objective to ‘Help more job seekers facing barriers get hired’ through a mass-hiring fair for refugees from Ukraine.
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Charlotte Flach Editor, C&IT
Creativity and innovative staging took Mailchimp's event to new heights
‘From: Here, To: There 2024’, Mailchimp's second annual UK conference, aimed to shine a light on the future of marketing, and further establish the platform in the world of marketing and e-commerce. Here's how Bearded Kitten pulled the event together
Explore Wall Street Journal's 'Journal House' at Cannes Lions
The Wall Street Journal collaborated with Cheerful Twentyfirst to bring back its iconic Journal House for another year running at Cannes Lions 2024.
Set Creative brought Tata Consultancy Services' (TCS) story to life for thousands of runners and attendees, driving engagement and brand awareness.
DeLonghi's One Touch Cafe activation
With the help of TRO, DeLonghi debuted its newest machine at a pop-up cafe at Westfield White City, emphasising the power of human interaction.
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Charlotte Flach Editor, C&IT
Social media giant Tik Tok created a festival experience with the help of Jack Morton, at Cannes Lions 2024.
How TBA Group is using tech to wow big brands
Experts from TBA and Velocity chat to C&IT about tech developments that are changing the immersive event landscape for brands such as McLaren.
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Charlotte Flach Editor, C&IT
The role of event planners in driving economic benefits through sustainability
Nuria Lastras, Events Manager at the Royal Academy of Engineering, discusses how to ensure that sustainable practices are integrated seamlessly into event planning and execution.
Tropic Skincare's sparkling Gen Z showstopper
Tropic Skincare's annual 'Glammies' appealed to all from Gen Z to Gen X, shining a sparkling spotlight on their Glambassadors.
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Lara Owen Reporter, C&ITLO
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