THE BRIEF

After a grueling peak season with demanding targets, Welcome Break's brief to BI WORLDWIDE was to design a three-day incentive travel event in Europe for 25 senior leaders and top-performing site managers. A core value for Welcome Break is creating exceptional experiences for customers and employees. 

BI WORLWIDE’s solution was to create an aspirational event spanning Europe that balanced luxury and leisure while incorporating unique cultural experiences that would resonate with the attendees.

THE SOLUTION

The three-day event took the deserving winners to Gibraltar, Spain, and Morocco, with an action-packed itinerary that also allowed enough time for winners to enjoy each destination, ensuring they felt connected, relaxed, refreshed, and rewarded for their hard work. 

The event kicked off in style aboard the Sunborn 5-star Floating Yacht Hotel in Gibraltar. The itinerary included an exclusive guided tour of St Michael’s Cave in Gibraltar, providing participants with a glimpse into the history and military significance of the site. This activity was particularly well-received, combining learning with adventure, aligning with Welcome Break’s core value of creating enriching experiences.

Dinners were thoughtfully planned to enhance the sense of exclusivity and connection among the participants. Exclusive dining experiences and a VIP private table experience at Gibraltar Casino added an element of excitement and sophistication to the overall experience. 

A culturally rich day trip to Morocco saw participants enjoying a traditional lunch overlooking Tangier, followed by a coffee tasting and souk shopping. The balance of action-packed activities and leisure time ensured that participants felt relaxed and thoroughly rewarded.

RESULTS

Nicola Marshall, People Director at Welcome Break, said, “Taking a group of 25 people away is always stressful and hard work, but that was made much easier thanks to the superbly organised BI WORLDWIDE team. They even came to the rescue when our flight home on Friday night was cancelled. They arranged for a flight back to Heathrow with transport waiting for us to return us to Heathrow and our cars parked at Gatwick!“ 

The carefully curated three-day event left participants feeling connected, refreshed, and valued, with the balance of activities and leisure time allowing attendees to fully enjoy each destination. The event exceeded Welcome Break’s expectations, demonstrating the importance of understanding and aligning with a client’s core values when crafting truly meaningful events with long-lasting impacts on the wider business culture. 

Jade Ball, Head of Events at BI WORLDWIDE added, “As a corporate events agency with decades of experience, we understand the importance of executing events that go above and beyond expectations. This event did just that, and it was fantastic to see the unforgettable moments in real-time as we brought Welcome Break’s vision to life.”